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Brand Assets
Think different Academy
Official brand guidelines, assets, and usage for Think different Academy
Logos
Our logo is the cornerstone of our brand identity. Use the appropriate version for each context.
Shield
Shield (Erb)
Blue
Official Logo Blue
Official V1 Blue
Black
Official Logo Black
Official V1 Black
Text Logo Black
Text Logo Black V2
Logo Black
White
Official Logo White
Official V1 White
Text Logo White
Text Logo White V2
Logo White
Dark Mode
Official Dark Mode
Official V1 Dark
Colors
Our color palette reflects our commitment to education, innovation, and accessibility.
Primary Colors
TDA Green
#91F5AD--tda-green
TDA Blue
#0070BB--tda-blue
TDA Blue Dark
#0257A5--tda-blue-dark
Secondary Colors
TDA Green Medium
#6DD4B1--tda-green-medium
TDA Cyan
#49B3B4--tda-cyan
TDA Teal
#2592B8--tda-teal
Neutral Colors
TDA Black
#1A1A1A--tda-black
TDA White
#FFFFFF--tda-white
Icons - Blue
Duck
T-Idea
Files
Audio Call
Video Call
Connect
Disconnect
Activities
Camera On
Camera Off
Microphone On
Microphone Off
Upload
T-Think
T-Play
T-1 Beginner
T-2 Easy
T-3 Medium
T-4 Hard
T-5 Extreme
X
O
Icons - Black
Duck
T-Idea
Files
Audio Call
Video Call
Connect
Disconnect
Activities
Camera On
Camera Off
Microphone On
Microphone Off
Upload
T-Think
T-Play
T-1 Beginner
T-2 Easy
T-3 Medium
T-4 Hard
T-5 Extreme
X
O
Icons - White
Duck
T-Idea
Files
Audio Call
Video Call
Connect
Disconnect
Activities
Camera On
Camera Off
Microphone On
Microphone Off
Upload
T-Think
T-Play
T-1 Beginner
T-2 Easy
T-3 Medium
T-4 Hard
T-5 Extreme
X
O
Typography
Dosis is our primary typeface, chosen for its modern yet approachable feel.
Dosis
Variable font with 9 weight options
Variable FontWeights: 100-900Sans-serif
Aa
Font Weights
100
Thin
Think different Academy
200
Extra Light
Think different Academy
300
Light
Think different Academy
400
Regular
Think different Academy
500
Medium
Think different Academy
600
Semi Bold
Think different Academy
700
Bold
Think different Academy
800
Extra Bold
Think different Academy
900
Black
Think different Academy
Usage Guidelines
Follow these guidelines to maintain brand consistency across all platforms.
Do's
- ✓Use the official logo colors as specified
- ✓Maintain clear space around the logo
- ✓Use the Dosis font for all headings
- ✓Ensure sufficient contrast for accessibility
Don'ts
- ✗Don't alter the logo proportions
- ✗Don't use unapproved color variations
- ✗Don't apply effects like shadows or gradients
- ✗Don't place logo on busy backgrounds
Brand Values
Our brand is built on these core values
Innovation
We embrace new technologies and teaching methods to provide the best learning experience.
Creativity
We encourage creative thinking and unique approaches to problem-solving.
Community
We build inclusive spaces where learners and educators can thrive together.